Experiential design, branding, & web design

When tasked with inventing and designing a film festival, I came up with HAZE, a Summer festival that revisits defining films of past summers.

It’s about giving into nostalgia and experiencing the blurred edges that the summer tends to bring with it. This project required an extensive branding system, including movie posters, tickets, a festival swag bag, wayfinding, a website layout, and social media content.