Branding, product design, & brand activation

For this project I was tasked with creating a minor league baseball team based on Providence, Rhode Island and then designing an expansive branding system for it.

Providence, RI is the largest city in the smallest U.S. state, often described as “Bizarre but lovable”. On the edge of the city, a giant metal termite stands atop an old pest control building, known affectionately as "The Big Blue Bug". This inspired the creation of a zany mascot and brand identity. I designed uniforms, merchandise, outdoor signage, and social media content.